Students’ success in SEAT’s marketing competition

FTT students have worked with Henley Business School students to successfully create a series of short films, winning a marketing competition run by Spanish car maker SEAT.

Of the ten competing universities, five were shortlisted to receive a £5,000 budget and complete artistic freedom to bring their creative vision of the SEAT brand identity to life, in the form of high quality video content. The Reading team was among the five finalists and one of two chosen to be featured soon on the website and official YouTube channel.

Department lecturer Dr Lisa Purse worked with the students to pitch their concept and later use the Minghella Building’s state of the art facilities to create the short video pieces.

More information on the project can be found here.